The Art of the Pivot
It was the 10-year anniversary of ABC, Inc and Tally was frustrated. She was a prisoner in her own company. ABC was not performing to her expectations and it was draining the life out of her. Whatever fix she tried felt like throwing money into a black hole. Nothing was working. Many companies are stuck…
Read MoreThe Four Signs of Life
I spent 10+ years in B2B sales. After a while, I could walk into an office and know instantly whether the company was busy or if it was struggling. That is to say, whether it was dead or alive. It wasn’t that there was noise, or that there were people lined up, there was an…
Read MoreKilling Success
Everything was going great, they had achieved success. Then, all of a sudden, the wheels fell off. Some key people left, sales growth went flat, and the CEO was scratching his head. Have you ever heard that story before? This was a group of talented, smart people. They thought their success would keep on going,…
Read MoreForm and Function
Client: Locker 44 Time: Late summer 2017 Work: User Experience design Who is Locker 44? We were approached by one of our development partners to create the front-end design for one of their clients: Locker 44. The project was building a sports team management app that would help parents, coaches, players and leagues better…
Read MoreMake Something Beautiful
Client: Poeta Digital Time: Spring 2017 Work: Branding, Logo design, Brand story, Web design Who is Poeta Digital? Poeta is a digital development agency in located in Seattle, WA. They specialize in developing digital products, user interfaces, apps and anything else that runs on code. Poeta was looking to update their brand and grow…
Read MoreYour Story is Your Light
Client: AppZocial Timeframe: Summer 2017 Category: Brand story, responsive web design Who is AppZocial? AppZocial is a Seattle-based startup that provides secure social networking applications for private communities, allowing their customers to fully control their digital platform. After receiving funding from some of Seattle’s most respected leaders, AppZocial was primed for expansion. How…
Read MorePurpose Starts with Who
Simon Sinek’s video “Start with Why” is entertaining and does a great job of highlighting the importance of mission and a purpose-driven organization. In his example, he states that Apple’s “why” is to “challenge the status quo and to think differently” What if nobody cares? There are a bunch of companies out there that…
Read MoreLeaders are the Founders of the Feast
While the Cratchit family feasted on Christmas dinner, a toast was given: “Mr. Scrooge!” said Bob; “I’ll give you Mr. Scrooge, the Founder of the Feast!” “The Founder of the Feast indeed!” cried Mrs. Cratchit, reddening. “I wish I had him here. I’d give him a piece of my mind to feast upon, and I hope he’d…
Read MoreDecision Making: Peter Drucker’s Framework
Successful business owners and leaders make effective decisions. We face decisions every day, some of them are routine, and some of them require strategy. I often see leaders or groups struggling with a decision because they don’t have a framework with which to operate. The 7 decision questions that I learned from Peter Drucker. If…
Read MoreSales Managers need to do 3 Fundamental Things
Sales Managers have a critical role in creating results in a business. They are the lever in the organization. That is the goal, anyway. Often, however, they have management meetings, or customer service issues, or maybe a sales quota themselves. When this happens, the urgent torpedoes their abilities. In a previous blog, we discussed that…
Read More