Design and Story Improve your Brand

Improve your Brand with Story and Design

Deric Jones explains why visual expectations can shape our experience.  Story and Design can be powerful tools to build trust and set the right kind of expectations with your audience. He looks at restaurant menus and analyzes how the story affects the design and causing expectations to increase or decrease.  When comparing menus, we build expectations and assumptions around look and design.  But when you add the story to those expectations, your experience can change dramatically. Carefully consider your brand story and design in all of your marketing collateral to be sure your sending the right message to your potential clients!

Go to our story, we are trying to communicate is our philosophy and the reason why we named the company “Light”.